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Global Creative Lead



I built a team to create high impact, scalable marketing solutions that educated, inspired and drove revenue growth.


15 creatives, producers and technologists helped refresh the brand and produce 206 Vines, 5 films, 2 events, 4 applications, 12 data stories, 1 photo shoot, 1 tweetable object and
1 patent.




#CannesLions 2014





Style Guide



Product Launch Films


Small Business Photo Shoot


Data Stories


Global Sales Conference


Design






Design a brand mark, 30' gesture wall and opening event.



The first assignment was to visualize the wireless network.


Next, we made a 30' gesture wall for the Destination Store, representing the shared passions of Verizon's customers.


We opened the 1st Destination Store on 11/20/13 with four days of activations featuring Selena Gomez, Owl City, Train, Nina Garcia and Erin Andrews.








An interactive audio installation where the audience became the band.



This unique musical experience was the centerpiece of Kyocera’s activation at Virgin Mobile’s Free Fest, a full-day music festival featuring the Black Keys, Cut Copy, Patti Smith, etc attended by 50K+ people.


The Echo Temple included six monolithic speaker towers with motion tracking cameras encircling a central tower with subwoofers. Participants standing in front of the monoliths were able to manipulate a different melodic instrument’s volume, pitch or unique audio effect by moving their body and waving fans branded with special tracking markers.
The central tower produced the core of the mix: drums, bass, drones and the main harmonic progressions, and had architectural bamboo that when tapped triggered percussive sounds.












A live social driven installation in
Times Square.



4/28/12. NYC. During the 2012 NFL draft, Nike hosted combine events (40yd dash) for the general public to participate in throughout the city. We were tasked with visualizing their real time data on the American Eagle Billboard in Times Square.


Over 5 days, a team of 21 created 6 minutes of rendered infographics. We wrote a real-time application for two of the screens screens that allowed us to post photos, tweets and scoreboard updates of the day's activities from a nearby hotel room.









Creative leadership on this winning pitch.



In collaboration with HUSH and the British fashion label, Ted Baker London, we translated the brand’s unique sensibility to the American audience, and invited visitors to #SpreadTheTed through a “Baker’s Dozen” of 13 highly shareable video shorts, digital “winks” and street-style “Teditorials”.






 
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