4/28/12. NYC. During the 2012 NFL draft, Nike hosted combine events (40yd dash) for the general public to participate in throughout the city. We were tasked with visualizing their real time data on the American Eagle Billboard in Times Square.

Over 5 days, a team of 21 created 6 minutes of rendered infographics. We wrote a real-time application for two of the screens screens that allowed us to post photos, tweets and scoreboard updates of the day's activities from a nearby hotel room.

This unique musical experience was the centerpiece of Kyocera’s activation at Virgin Mobile’s Free Fest, a full-day music festival featuring the Black Keys, Cut Copy, Patti Smith, etc attended by 50K+ people.

The Echo Temple included six monolithic speaker towers with motion tracking cameras encircling a central tower with subwoofers. Participants standing in front of the monoliths were able to manipulate a different melodic instrument’s volume, pitch or unique audio effect by moving their body and waving fans branded with special tracking markers.
The central tower produced the core of the mix: drums, bass, drones and the main harmonic progressions, and had architectural bamboo that when tapped triggered percussive sounds.

Whether by car or by plane, by boat or by train, traveling always involves lots of sitting and waiting. To alleviate some of the inevitable boredom, BBDO New York came up with a novel way to convert your travel time into HBO time called Pack Your HBO.

Visitors to packyourhbo.com use a slider to adjust the duration of their travel. Pack Your HBO then displays a suggested playlist from its slate of popular shows, which can be customized by genre (dramatic, hilarious, sexy, historical), or show title, including hits such as The Wire, Entourage, The Sopranos, Sex and the City, and The Pacific.

Rather than build multiple versions of Pack Your HBO for various platforms; desktop, mobile & tablet, we created a single html5 build with stack adjustments for different devices in 6 weeks.

NBC Universal challenged MPC to help transform people’s green behaviors from momentary fads into sustainable lifestyle changes. We created a platform that helped demonstrate how simple, small acts can add up to a bigger collective impact.

By visualizing user’s pledges as beautiful, iconic garden elements, then placing those elements into a growing virtual landscape, we exhibited organic infographic art for an audience online, and at a branded activation in Philidelphia for Earth Day 2012.

Our team of 10 creatives and 1 producer concepted and produced Maybelline and Garnier's online advertising (US). Our work included site development, how-to videos, social marketing, online advertising, branded partnerships, contests and sweepstakes.